Abbot’s Passage

Abbot’s Passage is a winery and mercantile based in the heart of Glen Ellen, California. The Bundschu Wine Family came to RAY in an effort to streamline and simplify their brand for consumers, while also upholding their long standing legacy and historic knowledge in the wine space. I helped in developing this fun and fresh visual identity evolution by creating a new suite of brand assets, including a variety of logo lockups, monograms, color palette and collateral. The process included creative directing AP collaborator, illustrator Rachel Rogers, to create a series of new label designs that are clearer and more easily digestible for their consumers.