Che Fico Pizza Beer

Che Fico Pizza Beer is the latest endeavor from the team behind the authentically unique and modern Italian restaurant, Che Fico, located in San Francisco. To pair seamlessly with their newest restaurant, Che Fico Pizzeria, their team asked RAY to create an identity for their very own pizza beer. I developed a well rounded brand system, including their logos, two beer can die lines, and merch that compliment this crisp, light golden ale, and lean into the “California Cool,” that is Che Fico as a parent brand.